RivalSweeper sends your product image to Google Lens visual search and stores the visual matches it returns: the page URL, the site, the page title and a thumbnail. Google Lens matches identical, cropped, resized and visually similar images.
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Find Where Your Product Images Appear Across the Web - Marketplaces, Resellers and Lookalike Stores
Your product photos travel without you: marketplace sellers, resellers, lookalike stores and competitors reuse them. RivalSweeper runs a Google Lens visual search on the product images you choose and lists every page where the same or a visually similar image appears - with the page URL, the site, the page title and the date it was found.
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Does This Sound Familiar?
Resellers and marketplace sellers list your products with your own photography, and you only find out by chance
Reverse image searching one photo at a time does not scale across a catalog
A lookalike store built on your images can run for months before anyone on your team sees it
Image Lookalike Detection solves this. Here is how.
How Image Lookalike Detection Works
Three simple steps to start getting competitive intelligence
1
Pick the Product Images
On the URL Lookalike page in the app, add product pages from your monitored domain or paste an image URL directly. The product's main image becomes the reference image.
2
Run a Visual Search
Trigger a scan whenever you want. RivalSweeper sends the image to Google Lens visual search and keeps the raw result. Items marked as recurring are rechecked automatically every week, and a result is reused for 7 days unless you force a fresh scan.
3
Review the Matches
Each match shows the page where the image appears, the site, the page title, a thumbnail and the date it was found. Between scans you see which matches are new and which have disappeared.
Ready to See Image Lookalike Detection in Action?
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View PricingWhat You Get With Image Lookalike Detection
Every capability designed to give your team a competitive edge
Whole-Web Coverage
The search is not limited to the domains you monitor. Google Lens covers marketplaces, resellers, social commerce pages and standalone stores.
Visually Similar, Not Just Identical
Cropped, resized and re-encoded copies of your photo still match, and visually similar products from other brands show up too.
Marketplace Listings Included
In testing, listings on eBay, Amazon and Poshmark appeared in the same list as the brand's own regional stores, authorized retailers and two lookalike stores.
A Dated Trail
Every match carries the page URL and the date it was found, and earlier results are archived, so you can show when a listing first appeared.
Change Tracking
Recurring scans compare against the previous result: new matches and removed matches are listed separately.
Your Catalog, Your Choice
You decide which products to watch. Start with your hero products and expand as you go.
Frequently Asked Questions About Image Lookalike Detection
Everything you need to know before getting started
Anything Google Lens indexes - marketplaces, resellers, lookalike stores, social commerce pages and competitor sites. Coverage is not limited to the domains you monitor in RivalSweeper.
On demand, whenever you trigger a scan, plus an automatic weekly recheck for items you mark as recurring. A result is reused for 7 days unless you force a fresh scan.
No. Each match is a page URL, site, page title, thumbnail and the date it was found. There is no similarity score, and RivalSweeper does not capture evidence screenshots. If you need to act on a listing, open the page URL and document it yourself.
No. It finds where your image, or a visually similar one, appears. Whether a listing is an authorized reseller, a copycat or a counterfeit is a judgment you make from the page.
In a test on 2026-10-17, one footwear brand's product photo returned 58 visual matches on 39 sites: the brand's own regional stores, marketplace listings on eBay, Amazon and Poshmark, authorized retailers, visually similar sandals from other brands, and two lookalike stores showing the brand's photo.
Works Even Better With These Features
Combine Image Lookalike Detection with other RivalSweeper features for deeper competitive intelligence
Honeypot Detection
Detect competitor honeypot pages, fake prices, and bot traps. RivalSweeper verifies competitive data integrity so you never act on planted misinformation.
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Monitor competitor catalogs across 50K+ SKUs. Get daily alerts on price changes, new products, and stock movements. Start tracking your competitive landscape today.
Learn moreContent Change Analysis
Competitor content change analysis for eCommerce. AI-powered detection of content updates with purpose categorization - SEO, CRO, branding, or campaign changes.
Learn moreWhat Image Lookalike Detection Does - and Does Not - Do
It is a reverse image search built into your competitive intelligence workspace. You choose the product images, RivalSweeper runs a Google Lens visual search for each one and keeps a dated list of every page where the same or a visually similar image appears: marketplace listings, resellers, lookalike stores, competitor pages. Recurring items are rechecked weekly, and new or removed matches are flagged. It does not grade matches with a confidence score, it does not take evidence screenshots, and it does not decide whether a listing is counterfeit - it tells you where to look. In a test on 2026-10-17, a single footwear product photo surfaced 58 matches, among them listings on eBay, Amazon and Poshmark and two lookalike stores built on the brand's own photography.
Recommended Reading
The Complete eCommerce Competitive Intelligence GuideSee how this feature helps your role
Stop Guessing. Start Knowing What Your Competitors Do.
Every plan includes a 14-day money-back guarantee. No contracts, no lock-in - just month-to-month billing you can stop whenever you want.
14 days, no card. Prefer a walkthrough? Book 15 min
14-day money-back guarantee No contracts, cancel anytime No integration needed 2 minutes setup