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Use case - Catalog pulse report

Never get blindsided by a competitor launch again

Every new arrival and every quietly retired SKU is a signal. RivalSweeper tracks the launches and pullbacks across your competitive set and surfaces them as a simple pulse - so you move in weeks, not quarters.

See it on your competitors
Hours
From competitor launch to your alert
New + gone
Arrivals and discontinued SKUs
Every brand
Across your full competitive set
0
Tabs to check manually

See the actual report

Catalog pulse - anonymized sample

Real report layout for a D2C brand's competitive set over a recent window. Figures illustrative.
+78
New arrivals this window
-41
Discontinued SKUs
Brand A
Most active launcher
3
Categories expanding
DiscontinuedBrand activityNew arrivals
Brand A
Brand B
Brand C
Brand D
Brand E
Brand F

Notable new arrivals

New entry-tier line (Brand A)Seasonal capsule (Brand B)Category expansion, 12 SKUs (Brand C)Limited collaboration drop (Brand E)Bundle range (Brand A)

The problem this solves

Sound familiar? Here is how RivalSweeper changes each scenario.

The problem

A competitor launched a new line last month. You heard about it from a customer asking why you do not carry it. Embarrassing - and late.

With RivalSweeper

Live catalog tracking flags every new product the moment it appears across your monitored set, so you learn about a launch as it happens, not from a customer.

The problem

A rival is quietly building out a new category - a few SKUs a week - and by the time you notice they have a beachhead you cannot easily take back.

With RivalSweeper

The pulse shows launch velocity per brand, so a slow, deliberate category build is visible in week one, giving you months of lead time to respond.

The problem

You cannot tell what competitors are backing away from - the discontinued items that reveal what is not working for them.

With RivalSweeper

Retired SKUs are tracked alongside new ones, so you see both what rivals are betting on and what they are cutting - and avoid their dead ends.

How it works

1

Add your competitors

Enter their URLs. RivalSweeper builds a baseline of every product and category within 24 hours.

2

We watch for change

New products and retired SKUs are detected continuously across all monitored brands, deduped so one item never double-counts.

3

You get a pulse

A simple new-versus-gone view per brand, plus the categories where launch velocity is picking up.

4

Respond first

Fast-track sourcing against a launch you caught in week one, and steer clear of the categories rivals are retreating from.

Why RivalSweeper for this

  • Launches surfaced within hours, not the weeks it takes to notice manually
  • New arrivals and discontinued SKUs together - what they back and what they cut
  • Launch velocity per brand reveals a quiet category build early
  • Whole-set view, deduped across locales and variants, not one tab at a time

Frequently asked questions

How do eCommerce teams monitor competitor assortment changes?

RivalSweeper tracks every competitor's full catalog and detects when products are added, removed, or shifted between categories. Instead of checking sites manually, teams get a pulse of new arrivals and discontinued SKUs across the whole competitive set, refreshed continuously.

How fast will I know when a competitor launches a new product?

Within hours of the product appearing on their site. New arrivals are flagged as they happen, so you are never learning about a launch weeks later from a customer.

Does it also show what competitors discontinue?

Yes. Retired SKUs are tracked alongside new ones, which tells you what a competitor is quietly backing away from as well as what they are betting on.

Want this report on your competitive set?

Book a 15-minute demo and we will run it live on your real competitors.

See it on your competitors